#Chatsnap is a Twitter chat all about Snapchat. Each week it brings together a global audience to talk about social media, storytelling, content creation and, yes, the latest trends on Snapchat.

Each week #Chatsnap creator and producer Kris Gillentine brings on a special guest social media influencer to host the chat. On May 31, 2017, I had the hosting honor, but I decided to change things up. This would be the first instigator, not influencer, #Chatsnap.

Why an instigator chat? It’s more provocative to push people to think for themselves than to tell them what to think.

First thing I did was tweak the Twitter Chat format, graphics and topics. My questions were meant to challenge participants to think about how they tell stories and how they can use outside inspiration to grow.

I promoted my guest spot on Snapchat, Instagram and Twitter, posting provocative questions to entice new users to join and regulars to check back in.

During the hour of my Twitter chat, there were over 1,100 tweets from 110 people and brands. Just as I thought, many participants were jolted by the new format, like how we launched right into questions rather than waste time with introductions and icebreakers.

I structure the chat into 3 sections with the first questions needling on storytelling, the next set hitting on the fallout of our influencer culture, and the final set moving to social media creative tools.

The chat ended with the first ever #Chatsnap poll. No better way to end a chat about Snapchat than a question about other platforms. (Instagram Stories won, by the way.)

When the hour was done we had jumped to almost 8 million impressions and vaulted into Twitter’s trending topics.

At 3pm, I jumped on Periscope for 12 minutes to recap and talk with anyone The inaugural instigator #Chatsnap was a success and not just because it was the first.

Complete highlights of my May 31 #Chatsnap chat are posted here on Storify.